Turning One Week of Work into One Minute
How I introduced a pricing intelligence product layer using AI, influencing executive direction and accelerating eSIM sales decisions
Influence
Product Strategy
AI
Pricing decisions took a week in a market that changes daily
At Rakuten Mobile (International Business team), I was working closely with the sales team to support sales enablement: helping translate product value into clear, usable materials that support real conversations with clients.
While working with the team, I noticed a critical bottleneck.
To prepare a single proposal, the team had to:
Manually check competitor prices across multiple vendors
Compare offers across regions and packages
Recalculate pricing based on margins
This process took up to one full week of work.
The problem was not just time.
Prices in the eSIM market change frequently, sometimes daily.
Which meant that by the time a proposal was ready, it was often already outdated.
Replacing 1 week of effort with 1 minute of generation
Instead of treating this as a sales inefficiency, I reframed it as a product opportunity:
Pricing was not just data. It was a missing system layer.
The team did not need better effort.
They needed a way to access, compare, and generate pricing dynamically.
Building the First Version (Fast)
Using a vibe-coding tool (Lovable), I built a working prototype called: “Price Pulse”
The prototype demonstrated a simple but powerful flow:
Select a competitor or vendor
Automatically extract live pricing data
Compare multiple offers in one view
Generate new pricing instantly based on margin or percentage rules
This shifted the process from:
one week of manual work
to one minute of automated generation
More importantly, it enabled:
Real-time decision making
Faster proposal turnaround
Reduced dependency on manual research
Turning a prototype into a business-level decision
I did not treat this as a side experiment.
I prepared a focused narrative and presented it to the Senior Vice President, International Wholesale Business.
The discussion was not about the interface.
It was about business impact.
I framed the value in simple terms:
Time saved per proposal cycle
Ability to respond to market changes instantly
Increased capacity for the sales team to handle more opportunities
Instead of asking for approval, I showed what was already possible.
This shifted the conversation from idea to decision.
Connecting pricing intelligence to the broader system layer
Following alignment, I collaborated with the product team to move the concept forward toward internal development.
I also proposed a broader direction:
Integrating this capability as a pricing intelligence product layer within the eSIM management dashboard
This connected directly with the system-level work (Case Study 02), transforming the dashboard from a management tool into a decision-making platform.
Transforming pricing from a bottleneck into a competitive advantage
Reduced proposal preparation time from days to near-instant execution
Enabled the sales team to operate with real-time market awareness
Introduced a new product direction around pricing intelligence
Secured executive alignment for further development
Most importantly:
The initiative moved from an individual prototype to an organizational capability.
Decisions move faster when ideas are made tangible
This experience reinforced a key principle in my work:
Influence is not about presenting ideas.
It is about making decisions easier.
By combining speed of execution, clear framing, and working prototypes, I was able to operate effectively in a high-level environment and contribute to strategic direction.
© Ahmed Ramadan 2026
